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Rovi Unveils Personal Media Manager SW

Santa Clara, Calif. –


on Monday unveiled its Personal Media Manager software application.

The application enables consumers to “clean” or update the
entertainment data residing in their media libraries as well as stream and
share music, videos and photos stored on devices on a home network.

The company, formally known as Macrovision that has expanded into
multimedia entertainment software systems and applications, is targeting
manufacturers of set-top boxes, Blu-ray players, residential home gateways,
digital TVs, digital media receivers and network-attached storage devices to
add the software to their products. It will also work on online stores and
portals, the company said.

The Personal Media Manager software is compatible with Windows,
Macintosh and Linux operating systems, and is designed as a branded companion

Manufacturers can apply their own skins to interface, Rovi said.

“Consumers today are seeing their digital media libraries grow
considerably as they continue to acquire, create and consume music, videos and
photos,” stated Corey Ferengul, Rove product management and marketing executive
VP. “As a result, consumers need an easy way to manage their media collections
and drive even more content consumption. We believe a Rovi solution including
Personal Media Manager offers device manufacturers a distinctive capability
that they can use to differentiate their offerings.”

The software is powered by Rovi’s LASSO media-recognition
technology and supported by its deep entertainment data. Personal Media Manager
cleans, identifies and tags content with essential descriptive information on
albums, songs, movies and other files.

Rovi said the application is also capable of connecting the
consumer to online services and stores provided by the CE manufacturer or site,
enabling simplified access to more content.

Personal Media Manager uses Rovi’s Connected Platform
media-networking technology; includes a full DLNA player, server and controller;
and allows content streaming to devices on the home network.

It also offers consumers the ability to connect devices running
on different platforms in order to share content.

The software can also be configured to work with popular social-networking
sites, to share personal content, including photos and home videos.

It is available today.