Santa Clara, Calif. --
said Monday that it has reached an agreement with
to sell and deliver ads via connected Bravia TVs in the U.S. through the Rovi Advertising Service, which is part of Rovi Cloud Services.
Rovi said the partnership broadens the reach of the recently launched Rovi Smart TV Field Trial, which is an initiative that was created to explore new and emerging advertising opportunities on connected devices.
The announcement also broadens the reach beyond the more than 30 million homes that Rovi Advertising Network reaches today, the company said.
Rovi Smart TV advertising provides the ability for advertisers to increase awareness of their products and services by creatively engaging consumers in an environment where they can interact with content and information.
"Smart TV advertising takes consumers beyond sitting and viewing advertising on a TV screen to actively choosing to learn more about products and services that the consumer is interested in," stated Jeff Siegel, Rovi advertising senior VP. "With the addition of Sony Bravia TV to our Advertising Network, we are working with Sony to offer advertisers more creative capabilities to connect with the consumer."
Rovi Advertising Service enables consumer electronics manufacturers to use connected advertizing to monetize their offerings and create recurring revenue streams.