Santa Clara, Calif. -
and broadband and broadcast products maker
said Thursday that they are teaming up to jointly develop an integrated hybrid IP solution for service providers looking to upgrade with Cloud services.
The hardware and software solution will be targeted toward the U.S., Canada and Latin America markets, offering providers the ability to deliver new advanced subscriber services to help differentiate their offerings in the marketplace, the companies said.
The solution will combine Pace's hybrid video gateway platforms with Rovi's new TotalGuide search and discovery platform, based on a customizable application and service framework.
The joint solution is expected to use standard web technologies like HTML5 and be powered by Rovi Cloud Services, Rovi said in a statement.
The product will integrate easily with the existing cable ecosystem in the Americas, and is expected to build on already widely deployed Rovi and Pace pay TV infrastructures, which should help providers quickly rollout out products to help transition to Cloud-based services, the companies said.
"Our complementary products and broad footprints put Pace and Rovi in a strong position to launch a solution that can help service providers successfully compete in a rapidly shifting entertainment marketplace," stated Mike Pulli, Pace Americas president. "Together, we intend to give service providers the tools to offer their users a superior entertainment experience and flexible service platform, helping them to make sure that their services can really stand out in the market, and be adapted quickly to support the latest consumer trends and opportunities."
The new solution will give service providers control over how and when they innovate and develop their Cloud-based services, the companies said.
It will leverage Pace's advanced hybrid video gateway devices and middleware using next-generation broadcast and IP entertainment services and Rovi's TotalGuide, which is "expected to be
entirely rendered in an embedded browser. Such an implementation could enable fast customization and service additions, as well as delivering a consistent experience across multiple devices, from TVs to smartphones and tablets," Rovi said.
"As a market leader in gateways and set-top boxes, Pace is an ideal collaborator to help develop a solution that is compatible with the current infrastructure, while also providing the customization capabilities service providers need to deliver distinct offerings," said Corey Ferengul, Rovi products executive VP. "We believe the flexibility, ease and technological power of our planned hybrid solution holds great promise for service providers and for consumers, who can ultimately benefit from a richer palette of entertainment features and capabilities."