Tempe, Ariz. – Rockford
Corporation announced it will become the reseller of Panasonic Car Electronics
for North America through a partnership with Pana-Pacific.
Rockford said it
will provide all technical support, customer service and warranty service for
the Panasonic models offered. Products will be sold through Rockford’s network
of 12-volt specialty retailers.
Two in-dash stereo
models will initially be offered, starting at $99 and $139, beginning March 7.
Additional models will follow in Q3 and Q4 of this year, the company said.
“Our goal is to
provide a value to our dealers,” said Bill Jackson, president and CEO of
Rockford Corporation. “They need a
profitable, sheltered line of in-dash stereos that they can pair with our
speakers, subwoofers and amplifiers. Panasonic is a respected brand in the
marketplace, and we’re excited to work with Pana-Pacific to bring audiophiles
the very best.”