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Rockford Fosgate Filling New Niches

LAS VEGAS —

Rockford Fosgate is toting more than two
dozen new audio products to International CES, where it
is launching coaxial speakers in new sizes to accommodate
shallow mounting depths, introducing its first marine
amplifiers, and showing its first “pro” speakers designed
to be heard outside the car.

The brand is also serving up an expanded selection of
low-current amps intended for motorcycles, very small
cars, and hybrid cars.

Here’s what dealers will find at the Rockford Corp. display
at the Palms Casino Resort.

Coaxials:

The brand is launching three new models
each in the Prime, Punch and Power speaker series, adding
6- and 6.75-inch models to complement 6.5-inch models
to ensure each series offers coaxials with the proper
mounting depths and mounting-hole patterns for a greater
variety of cars, particularly Chevy trucks and Honda models
with very shallow mounting areas, the company said.

In each series, the three sizes are priced the same: $59
for Prime, $99 for Punch and $149 for Power. They’re
shipping.

Punch P3 series subwoofers:

The series for shallow-install locations is adding an 8-inch
model to complement 10- and 12-inch models,
and all sport a new cosmetic design to
look like other Punch series subs.

The new 8-inch model is the 150-watt
RMS P3SD4-8 8-inch, available in 2-ohm
and 4-ohm dual-voice-coil versions at a minimum
advertised price of $189. It’s due in
the second quarter.

Punch BRT low-current amps:

Two new
models expand the selection to four amps, all
lacking a traditional power supply to reduce
their size for small vehicles and, for hybrid vehicles,
reduce their current draw on the battery,
said Theresa Hephner, marketing and
product development senior director.

They are the $269 PBR300X2 rated at
2×100 watts RMS into 4 ohms and bridgeable.
The $399 PBR500X1 mono amp is
rated at 175 watts into 4 ohms and 500
watts into 1 ohm.

Prime amps:

The series, designed for
first-time buyers and do-it-yourselfers, is adding
its first two Class D amps to reduce chassis
size. Two Class A/B amps in the series
have also been downsized to fit under seats,
said Hephner. All ship in the first quarter.

The Class D models are mono amps due
in the first quarter. They are the $149 R250-
1D and $229 R500-1D mono block amps.
The Class A/B amps are the $99 two-channel
R125-2 and $159 four-channel R250-4.

Marine amps:

To complements its marine
speakers, Rockford is launching its first four
marine amps, all Class D models shipping in the
second quarter. They consist of two 4/2-channel
models at $449 and $299 and two 1-ohm
stable mono amps at $399 and $499.

Marine speakers:

The marine-speaker
selection gets its first purpose-built speaker
for installation on the wake towers of ski and
wake-boarding boats. The speakers look almost
like a spotlight. A 6.5-inch model and
an 8-inch model ship in the second quarter
at $599 and $699/pair, respectively.

Pro series speakers:

The speakers in the
first Pro series of high-efficiency high-decibel
speakers are designed to project sound over
long distances with low distortion. The speakers
consist of two midwoofers and an unspecified
number of tweeters. The midwoofers
are the $89 100-watt 6-inch PPS4-6 and
the $99 125-watt 8-inch PPS4-8.

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