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RIP RIM; Hello BlackBerry

New York — Amid its introduction of several new products today, Research In Motion officially changed its name to BlackBerry.

The name change is part of the company’s attempt to reinvent itself and present a unified marketing front, said CEO Thorsten Heins.

“This change from Research In Motion to BlackBerry comes at a defining moment in our company’s history. RIM created the first BlackBerry smartphone and changed the way millions of people around the world stay connected. We have used that same ingenuity and innovation to redefine mobile computing with BlackBerry 10. As we launch BlackBerry 10 around the world, now is the right time to adopt the iconic BlackBerry name,” Heins said in a press release.

Going hand in hand with the new moniker, the company has shifted its URL to and its symbol on the Nasdaq will be BBRY starting Feb. 4.

BlackBerry also rolled out two phones using its new BlackBerry 10 operating system and more features.

Stay tuned to for more info on the new phones.