Retailing Briefs


CE Demo Days Set For May 2-4

ARLINGTON, VA. — The Consumer Electronics Association (CEA) and co-sponsor Paradigm will host the 2014 CE Demo Days next month. The program, now in its fifth year, provides A/V specialty dealers with free marketing support, valued at $2,500, to help drive customers into stores for exposure to the latest CE products and technologies.

CEA will once again provide dealers with creative elements via Revenew, a Cloud-based channel marketing platform that allows manufacturers, retailers and industry groups to promote brands and generate demand through shared databases, marketing content and funds. Marketing tools for CE Demo Days will include a consumer microsite, Facebook ads and app, banner ads, a web button, direct and email campaigns, print ads and in-store posters.

Sam’s Club Expands SquareTrade CE Coverage

BENTONVILLE, ARK. — Sam’s Club is offering extended- service coverage for a wide array of CE products under a newly expanded pact with SquareTrade. The program, available in Sam’s Club locations and online, now provides protection and service plans for TVs, smartphones, tablets, media players, computers, printers, cameras, gaming consoles and headphones.

For TVs, the plan offers four years of coverage for $99 on models priced at $500 or more. Coverage includes delivery and setup, haul-away and recycling, and a guaranteed buyback feature that allows customers to trade in their sets within six months to receive up to half the purchase price on a Sam’s Club gift card. Other product coverage includes accidental damage from spills, drops and other mishaps, and 24/7 tech support through third-party call center Alorica.

RadioShack Sets Asian Expansion Plans

FORT WORTH, TEXAS — RadioShack plans to open at least 15 new stores in Asia over the next year. The CE chain said it will continue to work with its Malaysian franchisee Berjaya RadioShack on the rollout. The announcement dovetails with the opening of a new RadioShack concept store in Shanghai, China, and the remodeling of an existing store in Kuala Lumpur, Malaysia, last month.

“International expansion remains a growth opportunity for RadioShack,” said CEO Joe Magnacca.

Berjaya, a subsidiary of Malaysian retailing conglomerate Berjaya Retail Berhad, signed a long-term master franchise agreement with previous RadioShack management in 2012 that called for the opening of 1,000 stores across 10 Southeast Asian countries over the next 10 years.

D&H Adds TCL TV Lines

CORONA, CALIF. — TCL has reached an agreement to have D&H Distributing begin carrying its LED LCD TV lines May 1. The North American IT and hometheater products distributor will carry TCL’s full LED HDTV line, with models ranging in size from 23 inches to 55 inches, the companies said. As part of the agreement, D&H will also distribute TCL’s Roku TV line, which made its debut at International CES.

“As consumer demand continues to rise for TCL’s products, we needed a distribution partner like D&H that possesses a wide base of resellers and key home theater retailer relationships to help further cement our footprint in the U.S.,” said Chris Larson, TCL North America VP.

Monster Taps Petra As Exclusive Distributor

EDMOND, OKLA. — Petra Industries has been named the exclusive full-line distributor for Monster Products. Under the deal, Petra will supply Monster’s line to physical retailers and will drop-ship e-commerce orders directly to consumers.

“We’ve enjoyed a terrific relationship with Monster for many years, and we’re deeply honored to have earned their confidence for this important piece of their overall distribution strategy,” said Petra president Tate Morgan. Petra is also working to become Monster’s first “M6- status” distributor providing truly “Monstrous” service to Petra dealers and Monster customers, the partners said.


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