Retailers Continue Northeast Buildout

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Deptford, N.J. - Regional retailers continue to extend their Northeast turf with new stores openings by Ultimate Electronics, Sixth Avenue Electronics and P.C. Richard & Son.

Ultimate, the Colorado-based chain, has backfilled its Massachusetts foothold with a new store in the Boston suburb of Danvers, bringing its store count in the state to four.

"I definitely believe there is an opportunity for a second electronics retailer in the area," Lon Weingart, the chain's COO, told The Salem News, a local newspaper, in reference to a nearby Best Buy.

Ultimate now also operates one store each in New Hampshire and Pennsylvania, and two locations in New York State with a third on the way, bringing its total store count to 50.

Boston may also be an ultimate destination for P.C. Richard & Son, president Gregg Richard hinted to TWICE. The Long Island-based powerhouse will open its seventh store in nearby Connecticut in October -- in the former Bernie's headquarters town of Enfield -- along with a regional distribution center to support them.

Meanwhile, New Jersey-based Sixth Avenue Electronics will open its third Philadelphia-area store on Saturday. As previously reported by TWICE, the 35,000-square-foot site occupies a former Office Depot in Deptford, N.J., and raises the heat in a long-overlooked market that's now ringed by six hhgregg stores and the first of two-planned locations by P.C. Richard.

"[Deptford is] a very good demographic for us, middle-class America, hardworking people who really enjoy a great TV," Sixth Avenue's operations VP Tom Galanis told the local Courier-Post.


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