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Report Says China’s CE Industry Sales Will Reach $94B By 2007

Global Sources estimates in its Consumer Electronics Outlook: China, that sales will reach $49.6 billion this year, growing by more than 20 percent annually to reach $94 billion in 2007.

The report indicates strong growth in the consumer electronics industry and that manufacturers are shifting output to high-end products as they move away from price-based competition. Global Sources noted that manufacturers are shifting to high-end products to differentiate themselves from the low-end competition.

The Consumer Electronics Outlook: China report shows that Chinese manufacturers are employing more advanced technologies in eight major product segments: color TVs, DVD players, home theater systems, in-car entertainment, digital still cameras, MP3 players, PDAs and household appliances.

Manufacturers of color TVs are beginning to export LCD and plasma display models and are reducing their emphasis on traditional cathode-ray tube TVs. Companies are investing in the design and production of DVD recorders, the advanced alternative to DVD players. In the home theater sector, manufacturers are exploring Internet connectivity and are integrating hard disks into their product designs, the report noted.

Makers of in-car entertainment are also shifting towards advanced systems that feature LCD screens, digital video playback and surround sound capability. Digital camera manufacturers are upgrading their products with higher resolution — above three million pixels — and MP3 player suppliers are developing hard disk-based designs that offer greater storage capacity. PDAs contain more entertainment functions, plus wireless connections to other devices.

For more information or to order The Consumer Electronics Outlook: China, visit