Report: 27M U.S. Homes Have Connected TV

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Scottsdale, Ariz. - Some 27 million U.S. homes (21 percent of all households) have either an Internet-ready TV, game console, stand-alone Blu-ray player and/or smart set-top box connected to their home network, according to a new poll issued by ABI Research.

According to ABI's new report, "Connected Home Devices Market Data," the top connected device categories include the game console (80 percent of connected TV homes), followed by Internet TVs (27 percent), stand-alone Blu-ray players (24 percent) and smart set-top boxes (13 percent).

"Game consoles got an early lead in the connectivity space when Microsoft's Xbox 360 launched in late 2005. Multiplayer gaming, along with the attention devoted to features outside of gaming from all three key console manufacturers, Microsoft and Sony in particular, have helped catapult the game console to the top of the connected CE space," said Michael Inouye, ABI Research senior analyst.

In total, nearly half of U.S. households have at least one current generation game console, while almost 16 percent have an Internet-ready TV, a base similar for stand-alone Blu-ray players (smart set-top boxes comes in at less than 5 percent).

"It is clear that a relatively large number of consumers have not connected some of these devices to the network, most notably Internet-ready TVs," ABI said in a statement. "Looking out to 2017, the penetration rates are expected to exceed 60 percent for game consoles, TVs and Blu-ray players, and while not all of these devices will be connected, there is certainly room for growth, as only 48.5 percent of consumers with a home network currently have one of these devices connected to the Internet."

Inouye added, "As CE manufacturers increase the value proposition by adding new services and features to these connected devices, the connect rate will certainly climb. This in turn will lead to an increased amount of time spent on these devices, but currently ABI Research does not anticipate a significant shift away from traditional pay-TV services, although it is possible these devices will contribute to limiting pay-TV's growth potential."

The full "Connected Home Devices Market Data" report is available at the

ABI Research website



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