Mich. – ReCellular, the collector and re-processor of used cellphones and
personal electronic devices, has added three new VPs.
Eric Miller has joined the company
as business development and marketing VP, Joe McKeown has been named marketing
and communications VP and Elyssa Edwards has signed on as e-commerce VP
Prior to joining ReCellular,
Miller worked as business unit leader of channel services for Celestica where
he had global responsibility for wireless carriers, pay TV operators, insurance
providers, retail and e-tail. Prior to Celestica, Miller held executive positions
in both business development and operations at Solectron, Teleplan and Magnetic
McKeown joins ReCellular from The
Atlantic Partners, a business turnaround and venture capital firm. He brings more
than 20 years of consumer and business marketing and communications experience.
Edwards has nearly two decades of
consumer marketing and demand generation experience for premier brands like
TiVo (where she led e-commerce sales of refurbished product), Apple, AOL, and
Netscape, as well as several successful start-ups. Most recently she led the
direct to consumer business for SugarSync, a cloud service in the mobile access
and storage arena.
“As we continue to rapidly grow and scale ReCellular as the
industry leader, Eric, Joe and Elyssa round out our senior leadership team,”
said company CEO Steve Manning. “With the market for re-commerce electronics
expected to grow by more than 60 percent over the next 3 years, we’re investing
in our senior leadership team to help capture the majority of that growth.”
In addition, the company announced
the promotion of John Wetherholt to GM of its Dexter Operations.