RadioShack Rolls Out Verizon

Publish date:

Fort Worth, Texas - Verizon Wireless products and services have formally returned to RadioShack today following a five-year absence.

The renewed partnership, announced in July, adds the No. 1 wireless carrier to a RadioShack roster that includes AT&T and Sprint. The chain ended its two-year relationship with T-Mobile yesterday.

Adding Verizon to its wireless offering is seen as critical to RadioShack's success in the highly competitive mobile market, where the 4,400-store CE chain competes with discounters, e-tailers, carrier-owned stores and a burgeoning Best Buy Mobile business.

 RadioShack is promoting the new addition with $100-off offers on most Verizon Wireless smartphones, including 4G LTE devices such as the Droid Bionic by Motorla, the Droid Charge by Samsung, the Revolution by LG and the ThunderBolt by HTC.

"The arrival of Verizon Wireless is a definitive enhancement of our multi-carrier retailing proposition," said RadioShack president/CEO Jim Gooch. "Consumers increasingly expect the freedom to compare and contrast their mobile phone choices in one convenient location. Giving consumers access to knowledgeable associates plus a wide range of carriers, rate plans, devices, services and accessories helps us build lasting relationships. RadioShack is now well positioned to continue our momentum with consumers in the mobility category."

The retailer will also offer a $20 RadioShack gift card with the purchase of a prepaid Verizon Wireless phone,  and 25 percent off all cases and screen protectors matching Verizon Wireless devices.

"We are pleased to begin what we anticipate will be a long and fruitful relationship with Verizon Wireless," added RadioShack chief merchandising officer Scott Young. "Today we have strengthened our wireless portfolio and have given our customers an authoritative, compelling selection of phones, service plans and accessories for their connected lifestyles."


Related Articles