FORT WORTH, TEXAS – RadioShack has opened two more concept stores and several more modest variations as it seeks to revamp its showrooms.
The newest concept stores, located in Southampton, N.Y., and Jersey City, N.J., follow the format’s debut in Manhattan last month under recently named CEO Joe Magnacca.
A fourth store is set to open near company headquarters here in October.
Like their predecessor, the new stores feature live product displays, interactive touchscreen panels, updated signage, a wireless speaker wall that allows A-B demos from customers’ Bluetooth devices, and reconfigured layouts and fixturing.
In addition, RadioShack has completed several less-radical remodels that incorporate elements of the concept showrooms at a minimal investment, and could serve as the template for a redesign across the 4,300-store chain.
These so-called “low touch” format stores, located in Manhattan and Hato Rey, Puerto Rico, along with a test store near company headquarters here, feature open floor plans with low-profile fixtures; brighter lighting and fresh lifestyle images; revised product placement; a deeper do-it-yourself selection; and an edited assortment that focuses on key brands and categories.