RadioShack To Join Best Buy, Walmart In iPhone Launch

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Fort Worth, Texas - RadioShack confirmed that it will launch the iPhone 4 on June 24 on the same day as Apple, AT&T, Best Buy and Walmart stores.

Apple previously said the iPhone 4 would be available in the U.S. June 24 through its stores and those of AT&T, Best Buy and Walmart.

During last year's iPhone 3G S launch, the iPhone was launched simultaneously in AT&T, Apple, Best Buy and Walmart stores but not in RadioShack stores. RadioShack didn't begin selling the iPhone 3G and 3G S in stores until last fall.

The simultaneous launches attest to the growing clout of national retailers in the cellphone market. "Third-party retailers such as Best Buy and RadioShack are well-positioned to gain share over time for several reasons," a Barclays Capital report said, including consumer interest in comparing handsets and services from multiple carriers in one location, position as an unbiased source of information about carriers, and lower in-store prices, given that large retailers typically offer handsets at prices net of the mail-in rebates that carrier stores require to get the best price.

CE retailers, the report said, are also "more focused on this space, and they have enhanced their offerings to compete more effectively," Barclays added.


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