Fort Worth, Texas – RadioShack is down a chief marketing officer.
Lee Applbaum, who had held
that post and an executive VP title since Sept. 2008, “is no longer associated
with the company,” RadioShack reported yesterday in a
with the Securities & Exchange Commission (SEC).
Brought in by former CEO Julian Day, Applbaum led the chain’s
“The Shack” re-branding effort, which sought to attract a new generation of
customers while retaining the company’s heritage.
No reason was given for his departure.
