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RadioShack CMO Applbaum Exits Retailer

Fort Worth, Texas – RadioShack is down a chief marketing officer.

 Lee Applbaum, who had held
that post and an executive VP title since Sept. 2008, “is no longer associated
with the company,” RadioShack reported yesterday in a


with the Securities & Exchange Commission (SEC).

Brought in by former CEO Julian Day, Applbaum led the chain’s
“The Shack” re-branding effort, which sought to attract a new generation of
customers while retaining the company’s heritage.

No reason was given for his departure.