Fort Worth, Texas — RadioShack will upgrade the merchandise displays and signage at about 4,000 company-owned stores over the next few months.
The upgrades will include redesigned interactive wireless and GPS displays and enhanced signage, the company said. The improvements, announced today at RadioShack’s annual vendor conference, here, will largely be completed by the end of November, with any remaining stores set to receive the upgrades early next year.
“We’ve created a more organized store that is easier to navigate,” said executive VP and general merchandising manager Peter Whitsett. “Our new interactive displays are designed to house entire product categories. This will help customers compare and contrast product features and aid them in focusing on questions they may have” for sales staff.
“We know our customers’ technology needs are constantly changing,” he added. “Our upgraded store format will allow customers to identify the best personal technology solutions for their needs.”
Whitsett said the displays will allow time-constrained customers’ to make complex technology decisions quickly, and that the fixture modifications will provide “a higher level of customer interactivity” across RadioShack’s portable CE assortment.
Separately, the retailer will also conduct a 14-store test of an entirely new store design in targeted markets. The stores are currently being remodeled and will feature “dramatic changes” in color, store design and signage, the company said.
Both projects are within the retailer’s previously stated capital expenditure plan of $80 million to $100 million for fiscal year 2008,
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