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Quixel: LED TVs Set For Strong Holidays

SAN DIEGO – Third-quarter factory unit shipments of LED-based LCD TV units showed a 1 percent increase over the prior quarter, but a 12 percent increase from the same period a year ago to 5.6 million, according to a market study released by Quixel Research, a Gap Intelligence company.

Deirdre Kennedy, Quixel TV market analyst, said the year-over-year increase “suggests a busier holiday selling season in the fourth quarter, a period that traditionally shows the highest shipment volume.”

Meanwhile, Ultra HD TV factory shipments represented 5 percent of all LED unit shipments in the period, but saw a dramatic rise of 67 percent over second quarter TVs U.S. LED TV Shipments By Screen Size, Q3 2014 U.S. Ultra HD TV Shipments, Q3 2014 U.S. LED TV Shipments, Q3 2014 U.S. Smart-TV Unit Share, Q3 2014 numbers to 175,000 units. The activity “bodes well for a crucial holiday selling season, which should result in significant sales of the units.” Kennedy said.

Smart TVs currently represent 49 percent of all units shipped in the third quarter, a number that has not changed much over the past year.

“Smart functions have become standard on the majority of large-screen models, but the shipment numbers indicate that a large market still remains for shoppers who prefer non-smart models in their homes,” said Kennedy.