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Proton Shows Pair Of 1,080p HD LCD TVs

DENVER — Proton (booth 2713) will use CEDIA Expo to showcase a pair of 1,080p high-definition LCD TVs in the 42W- and 47W-inch screen sizes under its premium Puriti line.

Both models are currently shipping to value-added CE retailers at suggested retail prices of $3,999 for the 47W-inch LX-47P7C2 model and $2,499 for the 42W-inch LX-42P7C2 model.

Proton said it is using the models to build its re-emergence in the North American market, after scaling back efforts somewhat in recent years.

Proton said it continues its long-standing policy of dealing with a limited number of dealers, offering high-quality, high-margin consumer electronics products.

Both LCD TVs list contrast ratios of 1,200:1, 500 nits of brightness and a 6.5 milliseconds response time for reduced motion blur. Resolution is said to be a full 1,920 by 1,080 pixels displayed progressively.

Both units will employ Proton’s exclusive Puriti video processing technology that the company claims to deliver “reference standard picture quality.”

Puriti processing converts analog signals to a pure digital format, while filtering out noise artifacts. It is said to deliver broad horizontal and vertical viewing angles of 176 degrees. Its 3D de-interlacing and edge enhancement capabilities eliminate jagged edges from conventional interlaced video formats.

In addition, the panel cosmetics were designed with classic lines that can fit most interior décors, the company said.

Both units offer 16:9 anti-glare screens, built-in NTSC and ATSC tuners, and a package of video enhancement circuitry to compliment the Puriti system.

This includes a Motion Lagging Correction Engine for smooth screen action, 3D color management, 3-2 pull down, adjustable color temperature and picture-in-picture and picture-on-picture functions.

Proton´s 42W-inch unit includes built-in surround sound circuitry, and two 30-watt speakers.