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ProSource Targets Big Displays, ‘New Wave Of Audio’ Products

ANAHEIM, CALIF. — ProSource, the A/V and custom integration division of the BrandSource buying group, is setting its merchandising sights on jumbo displays and the new wave of audio products including high-end headphones, wireless speakers and premium soundbars.

In TV, the group will focus on Ultra High-Definition and screen sizes 65 inches and larger.

“ProSource’s strengths … are showing cutting-edge technologies that the other guys might not be able to display,” said president/CEO Dave Workman.

The $3.1 billion group, comprised of the Progressive Retailers Organization (PRO Group) and Home Entertainment Source (HES), said its market share is greatest in audio and custom control, where it will continue creating exclusive opportunities through core vendor programs.

ProSource also plans to expand its commercial A/V business by developing best-practice training programs and other exclusive offerings.

Workman, who also heads PRO Group as president/ COO, said the new organization has made “tremendous progress” since its inception last year, and has “greatly benefitted” from its combined size purchasing power.

The merchandising strategy was developed by the group’s steering committee during HES’ winter summit, hosted last month by HES/ProSource executive VP Jim Ristow.