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ProSource Finalized With New Board

Las VegasThe first ProSource board of directors was announced here this week, marking the formal merger of the Progressive Retailers Organization (PRO Group) and the Home Entertainment Source (HES) buying groups.

The announcement was made on the eve of International CES at PRO Group’s traditional Monday night reception at Bally’s, which was co-sponsored this year by the Consumer Electronics Association (CEA).

More than two years in the making, the merger creates a $3.1 billion retail group with “the largest book of business in luxury, integration and specialty CE,” ProSource executive VP Jim Ristow told TWICE.

Ristow, formerly head of HES, will run the new organization with ProSource president/CEO Dave Workman, who previously headed PRO Group.

ProSource is a chapter of the $14 billion BrandSource buying cooperative for independent CE, appliance and home furnishings dealers. Its longtime CEO, Bob Lawrence, plans to step down by year’s end and a search is underway for a successor.

Going forward, ProSource will organize its retail and custom-install membership into three distinct tiers defined by size and business model: a custom install tier will encompass “400 of the best integrators in the country with more integration volume than all the other groups combined,” Ristow said; a power custom install tier will include 60 to 70 of the nation’s largest integrators; and a pro tier will represent the largest specialty CE retailers and e-tailers.

Ristow said ProSource will also be “more marketing focused,” with forthcoming initiatives that will introduce Ultra HD TV and whole-home audio and control to “the hard to reach masses.”

He added that the PRO Group and HES names will fade this year.

To cement the merger, the new ProSource board is comprised of members from each of its component groups. Chairman is Murray Huppin, principal of Huppin’s/OneCall; treasurer is Andy Kersey, CEO of Hamlin & Kersey, and the directors include David Pidgeon, president/CEO, Starpower Home Entertainment Systems; Walt Stinson, president and co-founder, ListenUp Audio/Video; Rick Souder, merchandising executive VP, Crutchfield; Bob Cole, president/founder, World Wide Stereo; Bill Janka, president, Mission Audio Video; and Bob Dodge, CEO of Talk of the Town.