Procella Audio To Make U.S. Debut

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CEDIA Expo 2009 Atlanta - Speaker maker Procella Audio will make its U.S. debut here at the CEDIA Expo with a line of high-performance speakers that include models optimized for large home-theater rooms with multiple rows of seats.

The brand's U.S. launch is led by Chuck Back, former executive VP of Miller & Kreisel Sound from 1989 to 2007. The Sweden-based brand, launched in 2006, is currently marketed in Australia, Europe, Scandinavia and China. U.S. operations are headquartered in Los Angeles.

The line consists of three LCR/surround speakers and three powered subwoofers. The LCRs feature high-output high-frequency compression drivers and waveguides that disperse high frequencies evenly, particularly in large listening spaces, to deliver optimal imaging and flat frequency response to multiple seating positions, Back said. Two of the three speakers - the $2,499-each two-way P8 and $8,999-each three-way P815 - are larger higher power models designed specifically for any size room up to small cinemas to deliver reference-level playback with uncompressed dynamics, he added. The compact two-way P6 at $1,499 each, on the other hand, is designed for small- to medium-size home theaters, living rooms and studios.

"For small home theaters, there are many good speakers to choose from, but in larger theaters with multiple rows of seats, integrators and enthusiasts typically must choose to compromise either proper high-frequency coverage or sound quality," Back continued. Procella's compression-driver design with proprietary wave guides "means that no compromise is necessary, delivering audiophile sound quality in rooms both small and large, with a dynamic range few speakers can approach," he said.

The compact P6 and the larger P8 feature shallow-depth cabinets suitable for on-wall and screen-wall mounting, he continued. The largest speaker, the active biamplified P815, also features shallow cabinetry for placement against a screen wall, and the powered subwoofers' shallow cabinets allow for placement against screen walls, against walls with flat-screen televisions, and in narrow spaces near projection screens.

The company traces its roots to an installation project in DTS's European offices. Procella founders Anders Uggelberg and Gerben Van Duyl were formerly directors of DTS's European offices, where THX-trained Uggelberg was tasked with creating a 30-seat preview theater. Uggelberg and Duyl determined that existing speaker systems wouldn't deliver reference-quality sound to all seats in the room, Back said. As a result, Uggelberg designed a new speaker system, and both men formed Procella to commercialize the designs.

Here's what they developed:

The $1,499-each P6 is a compact, two-way speaker with long-throw 6.5-inch woofer and 1-inch high-frequency transducer for small- to medium-size home theaters. Its recommended subwoofer crossover frequency is 80Hz.

The $2,499-each P8 features 8-inch long-throw woofer, 1-inch high-frequency unit and recommended subwoofer crossover frequency of 80 Hz.

The three-way bi-amplified $8,999-each P815 features a 15-inch woofer in an enclosure mated to a P8. A 2x700-watt DSP amp and active two-way crossover in the lower cabinet delivers 700 watts to the 15-inch woofer and another 700 watts to the two-way P8 on top. The recommended subwoofer crossover frequency is 40Hz.

The three powered subs -- the $3,999 P10, $5,999 P15 and $8,999 P18 - use shallow-depth sealed boxes to deliver superior transient response and maximum deep bass extension, Back said. All feature dual-driver design and dual amplifiers with 28/56 bit DSP processing, which provides four user-selectable settings for room-boundary conditions. The settings are freestanding, against a wall, in a corner and mounted in a baffle wall.
  The P10 incorporates dual 10-inch drivers powered by a 2x350-watt (continuous) amplifier to extend response to 19 Hz ±3dB and deliver maximum output of 119dB at 50 Hz. The P15 features dual 15-inch drivers with 2x350-watt amplifier, delivering response to 22Hz with 125dB maximum output at 50Hz. The P18 features dual 18-inch drivers with 2x700-watt amplifier, response to 18Hz and output of 133dB at 50Hz.


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