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PRO Group Looks Forward To Fresh Start In New Year

Las Vegas – Following a trying year marked by weak sales and the departure of its second-largest dealer, The Progressive Retailer Organization (PRO Group) is welcoming 2003 with two new members, its first foreign affiliate and a fresh dynamic.

‘The good news is the year is over,’ quipped executive director Roger Heuberger during the buying group’s traditional CES soiree Wednesday night. ‘A lot of us had a lot of pain. It was a very trying year.’

Among the challenges faced by PRO Group’s high-end A/V specialists was ‘serious price deflation’ in audio and DVD, with the latter down 30 percent in dollar volume despite gains in unit sales, he said.

Nevertheless, the group managed to end the year flat, with only four months of negative comps, due to strength in the custom installation, mobile, and flat-panel display categories.

Another blow came with last month’s departure of founding member Ultimate Electronics and its $700 million in buying clout, forcing PRO to revise its goals. Still, argued Heuberger, PRO remains a $1.4 billion organization with 220 storefronts and upwards of 300 custom install crews, ‘and that’s nothing to sneeze at.’

What’s more, a new group dynamic has developed in the wake of Ultimate’s exit, he noted, as such smaller members as Ovation, Vann’s and Crutchfield ‘are stepping up and finding a new voice.’