Post-Christmas Sales Up 26%

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Chicago - The day after Christmas proved to be the fourth-busiest shopping day of the holiday season for brick-and-mortar retailers.

According to market research firm ShopperTrak, which monitored foot traffic at 25,000 U.S. storefronts, total retail sales rose 25.5 percent on Dec. 26 to $7.1 billion, while store visits increased nearly 26 percent. Both figures exclude the food and automotive channels.

"Dec. 26 was likely the last door-buster day of the season as shoppers returned unwanted gift items and shopped for marked-down merchandise," observed ShopperTrak founder Bill Martin.

The day was bested in traffic and sales volume only by Black Friday (Nov. 26), Dec. 23, and "Super Saturday" (Dec. 17).

The data also pointed to a surfeit of pre-Christmas procrastinators. Sales for the week ending Christmas Eve rose 14.8 percent year-over-year, to about $44 billion, and were up 37.8 percent from the week before.

The total month-to-date sales tally, through Dec. 26, is up 4.7 percent over last year, ShopperTrak said.


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