Minneapolis - Polaroid is shipping a full line of camera conversion lenses with a variety of features.
Designed to assist professionals, hobbyists and general consumers, the Polaroid line
offers "high-quality photography accessories, backed by a legendary brand at competitive prices," the company said.
At the entry level, the Studio series 58mm 2.2x Telephoto and 0.43x wide-angle lens travel kit is made for video and still cameras. Both the 2.2x telephoto and 0.43x wide-angle converter mount onto a camera's existing lens, including zoom lenses, allowing users to capture action both near and far. The kit has a $49.99 suggested retail. The two lenses come with 52mm and 55mm adapter rings, and a 37mm kit comes with ring sizes of 30mm, 30.5mm and 43mm.
Stepping up, the Studio Series 0.3X HD Ultra fisheye lens adapter, available in 37mm and 52/58mm, is designed for shooting extreme sports, dramatic effects and wide outdoor scenes, the company said.
The 0.3X lens screws onto the front of any existing camcorder or SLR lens. The lens produces a 180-degree view through a circle that exaggerates depth, pulls nearby objects closer, and causes straight lines to curve. It also maximizes day and night shots by providing maximum light transmissions.
Available in 37mm and 58mm (which also includes a 52mm ring), it retails for $269.99.
The Polaroid 900mm mirror lens is designed for shots focused on outdoor wildlife and sports. It uses a combination of lenticular light refraction and reflection optics, the same physics found in many professional telescopes. Combined with advanced manufacturing techniques, the Polaroid 900mm mirror lens delivers sharp picture quality and less color aberration, the most harmful factor in telephoto photography, the company said. The Polaroid 900mm mirror lens retails for $299.