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PNY Partners With Sony For Movie-Download Promo

N.J. – PNY
Technologies announced it has partnered with Sony Pictures Home Entertainment
for a movie-download promotion.

With every
new purchase of specially marked PNY 8GB and 16GB Attache USB flash drives,
Optima SDHC flash-memory cards and MicroSDHC flash-memory cards, consumers will
receive one bonus full-length movie download from Sony Pictures, valued at
approximately $10, PNY said.

GeForce 200-series graphics cards will include two bonus full-length movie
downloads, valued at approximately $20.

can reportedly choose from more than 35 movie titles, including “The Da Vinci
Code,” “Rudy,” “As Good As It Gets” and “Muppets from Space.” The movie can be
downloaded directly to a PC hard drive or memory card, and can be viewed as
many times as a user wishes. The movie can also be viewed from up to two
different PCs, PNY said.

Delserro, PNY’s flash senior marketing manager, said, “This partnership with
Sony Pictures allows us to offer a broad catalog of feature films and an
outstanding digital movie platform, giving consumers the freedom of choice and
flexibility, all while providing a terrific value-add.”

Pete Wood,
international business development digital media VP of Sony Pictures Home
Entertainment, said, “As we continue to explore new distribution outlets, we’re
confident PNY is aligned with our vision for how digital content will evolve,
and we are pleased to work together on a program that introduces consumers to flash
memory as a vehicle for consuming entertainment.”

promotion will begin Dec. 1 and will be available nationally in mid-December
through major retailers, including Best Buy, Walmart and Staples, as well as
regional retailers and online shopping destinations. Movies can be downloaded
from starting Dec.