PND, Cellphone Coexistence Seen


London — Cellphone-based navigation has been popular in the United States, where more than 4 million people subscribe to cellphone navigation service, but GPS-equipped cellphones will complement, rather than displace, sales of personal navigation devices (PNDs), which continue to exceed industry forecasts, an ABI Research study contended.

“PNDs remain the most user-friendly in-car navigation device,” ABI said. The PND market “remains characterized by a high rate of innovation, including real-time connectivity, multimedia functionality, and community and social-networking features, along with enhanced integration into the car environment,” ABI added.

Barriers such as the lack of GPS handsets, especially in Europe, “will have to be removed before cellphone-based location services can be adopted on a broader scale,” ABI noted.

Factory-installed in-dash navigation systems in vehicles will remain an important option for consumers, ABI also said. “While traditional, factory-installed in-car navigation systems remain expensive and are offered only as an option on mid- and high-end cars, their perfect integration into the car environment guarantees ease-of-use and safety,” said analyst Dominique Bonte.

Penetration rates of factory-installed navigation systems in the United States and Europe will increase gradually to 30 percent by 2012, reaching an annual volume of more than 10 million units, Bonte added.


Related Articles