Miami - Pioneer wants to put a DJ in your car with the launch of Mixtrax technology
Mixtrax automatically creates multiple playlists from music stored on a PC or iPod for playback through select Pioneer car audio systems and through the company's Steez portable audio products.
The technology could also appear in home audio products.
Free Mixtrax music-management software for PCs analyzes a user's music collection for such musical attributes as tempo and beats per minute (BPM). The software then tags each song and creates an assortment of playlists categorized by such musical styles as Beat, Chill and Thump. The software also identifies the best points in each song to make a transition to another song mix, and it blends the tracks together with added transition effects as a live DJ would, Pioneer said. Users can then choose three settings to adjust the intensity of the effects and transitions as well as the duration of each track within a mix.
Next, users transfer the playlists to a USB stick or SD memory card for playback through two new car CD-receivers, a big-screen car A/V receiver, and Steez products. The playlists can also be transferred directly to the Steez products, which are targeted to dance enthusiasts with features designed for training, rehearsing, and competing.
In the three car stereo systems, Pioneer is also building a simpler version of Mixtrax technology to automatically add three types of DJ-style transitions (Flanger, Echo and Crossfade) and six sound effects (Backspin 1 and 2, Echo, Trans, Roll and Scratch) between songs.
Separately, Pioneer will offer an iPhone app that creates playlists of iPhone-stored music for playback with transition effects through Pioneer's AppRadio head unit, which uses the iPhone and its apps as its primary source of A/V content and information. The Mixtrax iPhone App accesses the Internet to compare the songs stored in the iPhone to songs in Pioneer's music database to identify musical characteristics and create custom playlists that can be played back through the AppRadio.
In the two CD-receivers, the illumination buttons and display of the in-car CD receivers pulsate and change color. Two defeatable illumination modes, each with six color patterns, create different light effects. Likewise, the Mixtrax-compatible car A/V receiver uses its large LCD touchscreen to animate the album art of the currently playing track in time with the music.
Some of the products will ship in January.