Pidgeon Elected HES President

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Anaheim, Calif. - Starpower CEO David Pidgeon was elected president of Home Entertainment Source (HES), the A/V specialty division of the BrandSource buying group.

In a statement, the co-founder of the Dallas-based premium A/V dealer and custom installer noted that "The independent dealer is facing many challenges, including a tough economy and shrinking margins.  I will work tirelessly to improve the performance of our group, forge tighter bonds with our vendor partners and raise the trajectory of our business channel so together we can help our membership increase bottom-line profits."

Joining Pidgeon on the HES board is first-time director Jeff Schneider of Pyramid Audio Video, who succeeds

Marty Hayse of Dennis Sage Home Entertainment. Returning board members include Vance Pflanz of Pflanz Electronics; Bill Janka of Mission Audio Video; Bob Dodge of Talk of the Town; Alan Guyes of Audiotronics; and Andy Kersey of Hamlin & Kersey.

 "We're confident that David and Jeff will make enormous contributions to our board and help us to continue building momentum and success for our members," said HES executive VP Jim Ristow.

In other BrandSource news, former

digital marketing manager Bob Donaldson has been promoted to digital

communications VP. In his new role,

Donaldson will oversee member communications; social media and email marketing campaigns; Internet sales; the BrandSource app; an extensive redesign of the group's backroom communications area; and other new digital technologies, the

buying group said.

 "Bob's vast knowledge of digital technology and his strong leadership skills will help us continue our commitment to evolve and expand the digital communications side of our business," said BrandSource CEO Bob Lawrence. "We look forward to his contributions."

 Donaldson has over 20 years of retail sales and management experience in the major appliance and consumer electronics industries, including 16 years at BrandSource as a regional manager, communications director and his more recent digital roles.  He previously served as a key accounts representative with Simmons, helping the company expand its mattress business into non-traditional retail stores. Before that he was a national sales manager for Federal Warranty, an extended service plan division of American Bankers' Insurance Group. 

BrandSource is a member-owned merchandising group with nearly 4,500 independent dealers in North America and nearly 3,000 BrandSource branded stores in the U.S. Its HES specialty division has over 500 member integrators and dealers who receive specialized pricing, merchandising allowances and rebate programs while leveraging BrandSource's general business services.


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