Netherlands – Philips is continuing its collaboration with film producers
Ridley Scott Associates (RSA) — founded by Sir Ridley Scott — to produce an
all-new 3D short film for the Parallel Lines campaign, directed by RSA’s Barney
The new 3D film
continues the company’s Parallel Lines campaign and will promote Philips’ 3D
LED TVs, including its Full HD 3D cinema proportion LED TV, Cinema 21:9
Platinum series, which launches later this summer.
Philips’ creative agency DDB UK is
collaborating with award-winning Vision3@ Compendium to manage the creative and
technical aspects of the shoot and post-production. The Parallel Lines campaign
won the 2010 inaugural Cannes Lions Grand Prix for Film Craft.
The 3D film will
be revealed in September and will be supported by an in-store retail
experience. A 2D version of the film will also be presented on
Exclusive footage of how the film was made, including interviews with the
director and crew, will be released on Philips Cinema’s Facebook page
during the build up to the premiere in September.
Philips said that
its Tell It Your Way Competition Entry for the Parallel Lines UGC competition
closes Aug. 8.
The overall winner will be selected in
September following two rounds of voting, including a YouTube public vote, and
will receive a week’s work experience with RSA and a red-carpet premiere
experience in addition to having their film recognized by Scott, Philips noted.