Amsterdam, The Netherlands - Philips is continuing its collaboration with film producers Ridley Scott Associates (RSA) -- founded by Sir Ridley Scott -- to produce an all-new 3D short film for the Parallel Lines campaign, directed by RSA's Barney Cokeliss.
The new 3D film continues the company's Parallel Lines campaign and will promote Philips' 3D LED TVs, including its Full HD 3D cinema proportion LED TV, Cinema 21:9 Platinum series, which launches later this summer.
Philips' creative agency DDB UK is collaborating with award-winning Vision3@ Compendium to manage the creative and technical aspects of the shoot and post-production. The Parallel Lines campaign won the 2010 inaugural Cannes Lions Grand Prix for Film Craft.
The 3D film will be revealed in September and will be supported by an in-store retail experience. A 2D version of the film will also be presented on
. Exclusive footage of how the film was made, including interviews with the director and crew, will be released on Philips Cinema's Facebook page
during the build up to the premiere in September.
Philips said that its Tell It Your Way Competition Entry for the Parallel Lines UGC competition closes Aug. 8.
The overall winner will be selected in September following two rounds of voting, including a YouTube public vote, and will receive a week's work experience with RSA and a red-carpet premiere experience in addition to having their film recognized by Scott, Philips noted.