Atlanta — P&F today announced the launch of Portico on 2011 and future Philips-connected televisions in the United States.
New programming, which is to be refreshed daily on the Portico service, includes WSJ Live from the Wall Street Journal, Popular Science, Discovery’s Revision3 and Chow.com.
Portico will be available in Philips-connected TVs beginning Friday via a downloaded software update.
“We believe television viewers want choice and convenience,” said Todd Richardson, sales and marketing senior VP for P&F, exclusive licensee of Philips consumer televisions and home theaters in North America. “We are excited to offer the added value of the Portico service to our customers. This free service provides interest-based programming — technology, entertainment, food, etc. — with an easy, straightforward interface. Since the service is updated through the Internet, our connected TV customers can start enjoying this benefit instantly.”
Portico will be positioned in the Philips NetTV home screen where viewers can find a world of free streaming television at their fingertips. For example, foodies can select the Chow.com channel to view tips, recipes and stories about fascinating people in the world of food. For the latest gossip and celebrity news, viewers can choose Portico Hollywood. Additional Portico programming is being provided by WSJ Live from The Wall Street Journal; Discovery’s Revision3; and Popular Science, a Bonnier magazine that provides video features on science and technology.
“Philips is improving the smart-TV experience by offering viewers more choices,” stated Thomas Morgan, Net2TV CEO. “Portico provides free, ad-supported, easy-to-access programming from recognized media brands in areas of particular interest to viewers including food, technology, entertainment and three more categories which will be announced in early 2013.”