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Philips Targets Green For More Green

Amsterdam, The Netherlands — Royal Philips Electronics said this week that it has established a goal of achieving 30 percent of total revenues from “green products” by 2012, up from 15 percent of group sales in 2006.

The commitment, which was announced here by Royal Philips Electronics CEO Gerard Kleisterlee, is part of Philips’ latest EcoVision program, which focuses on reducing the energy consumption of its products and facilities.

The company’s fourth EcoVision program will also focus on increasing the energy efficiency of its operations by 25 percent while doubling its investment in green innovations to $1.4 billion in the next five years, the company said.

By the end of 2008 all the company’s offices will be outfitted with energy efficient lighting systems, with further reductions in expected in greenhouse-gas emissions in production and distribution, the company said.

Philips said it has also asked employees to be environmentally aware on a day-to-day basis in their working environment.

Philips Green Products initiatives are designed to lessen their impact on the environment in several “green focal areas:” energy consumption, packaging, hazardous substances, weight, recycling and lifetime reliability.

In a letter to employees, Kleisterlee said: “We are convinced that those companies that combine the principles of economic growth and environmental stewardship will be the winners of the future and offer long term rewards to you, our employees, and to our customers, partners and shareholders.”

Besides providing energy efficient lighting solutions, Philips has a Green Product portfolio consisting of medical equipment, consumer electronics, and household and personal care goods, the company said.

Philips’ green campaign at communicates that solutions in energy management can be simple and easy to implement, said the company.

Visitors to the Web site have pledged to switch more than 3.3 million incandescent light bulbs to energy-saving alternatives since the campaign started in early July this year.

Philips also improved its environmental performance in the Dow Jones Sustainability Indexes for the fourth consecutive year this month, making the company the global leader in the sector Personal and Household Goods, a recognition which shows that Philips continues to capitalize on the growing demand for energy efficient and eco-friendly products.