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Philips Names National Retail Sales Sr. VP

Atlanta, Ga. — Philips Consumer Electronics North America (PCENA) has named former Hewlett-Packard veteran Bob Pechon to the newly created position of national retail sales senior VP, the company said today.

Pechon will join the Atlanta business management team under Stewart Muller, PCENA president.

“Bob will have full sales and business management responsibility for the group of trade partners currently known as `regional’ as well as the `mass merchandisers’ such as Target, Sears/Kmart and Circuit City,” a Philips spokesperson told TWICE. “Bob has extensive sales experience, working for companies such as Hewlett-Packard, Compaq, Emerson and Packard Bell. He currently resides in Miami, Fla., and will be relocating to Atlanta.”

Pechon has an undergraduate degree in management from Louisiana State University.