New York - Phiaton took the wraps off a pair of noise-canceling earphones this week.
The PS 20 NC ($149 suggested retail), which are billed by the company as having a "Half In-Ear" design, also come in a version without noise cancellation for $99 (model PS 20).
The earphones have oversized ear buds that are meant to provide a wider frequency range. The company's MaxBass Reflex technology "virtually eliminates unwanted vibration and echo, smoothing out the bass frequencies," the company said, while its applied dynamic speaker driver uses acoustic transducer technology.
The PS 20 NC will be available in July, while the PS 20 will be available in August. Both versions come in black or white.
Phiaton, which is owned by parent company Cresyn, launched three years ago in the U.S. The company will have a total of 13 SKUs with the addition of these new products, most of which are in the upper-middle end of the pricing spectrum.
Akio Strasser, sales and marketing senior manager, told TWICE that the Phiaton has fared well during the recession ("We never really felt it. We launched right at the beginning of it."), and that it's planning to continue its slow, steady approach into the market.
Products can be mainly found at smaller retailers, Strasser said, and a partnership involving RCS Experience in New York is expected to be announced this week.
"We try to go with the type of retailers that can tell the story of the brand," he added.