New York – Phiaton
took the wraps off a pair of noise-canceling earphones this week.
The PS 20 NC ($149
suggested retail), which are billed by the company as having a “Half In-Ear”
design, also come in a version without noise cancellation for $99 (model PS
The earphones have
oversized ear buds that are meant to provide a wider frequency range. The
company’s MaxBass Reflex technology “virtually eliminates unwanted vibration
and echo, smoothing out the bass frequencies,” the company said, while its
applied dynamic speaker driver uses acoustic transducer technology.
The PS 20 NC will
be available in July, while the PS 20 will be available in August. Both
versions come in black or white.
Phiaton, which is
owned by parent company Cresyn, launched three years ago in the U.S. The
company will have a total of 13 SKUs with the addition of these new products,
most of which are in the upper-middle end of the pricing spectrum.
sales and marketing senior manager, told TWICE that the Phiaton has fared well
during the recession (“We never really felt it. We launched right at the
beginning of it.”), and that it’s planning to continue its slow, steady
approach into the market.
Products can be
mainly found at smaller retailers, Strasser said, and a partnership involving
RCS Experience in New York is expected to be announced this week.
“We try to go with
the type of retailers that can tell the story of the brand,” he added.