New York – Tablet PCs may
be getting all the press, but e-reader ownership is experiencing excellent
growth, according to a Pew report.
Pew noted that adult
e-book ownership doubled to 12 percent as of May 2011, up from 6 percent in
November 2010. During the same periods, tablet PC ownership stood at 8 percent
in May and 5 percent in November.
The survey found 3
percent of those surveyed owned both a tablet and an e-reader.
Pew also tracked who was
buying e-readers during this period. The results show men and women were about
equal in ownership, while parents with younger children were much more likely
to have an e-reader than people without kids.
The most likely to own an
e-reader were college educated, between the ages of 30 and 49, and making more
than $75,000 per year. The devices are also popular with Hispanics, with 15
percent being owned by folks in this demographic.
When it comes to tablet
ownership, men are outpacing woman, with 10 percent of these devices being
bought by men and 6 percent by women. Hispanics again are about twice as likely
to own a tablet, compared with white or African-American consumers.
Like e-readers, college-educated
consumers with an income in excess of $75,000 are the primary tablet owners.
The survey was conducted between April 26 and May 22 and covered