, based here, said that it officially assumed responsibility April 1 for the sales and marketing of Ricoh Americas' consumer camera line, including the GRD4 and the Ricoh GXR in the United States.
Ricoh-branded consumer cameras will now join Pentax point-and-shoot and interchangeable-lens digital cameras (ILC), including DSLR models, in a centralized business subsidiary for marketing, distribution and sales of all of the company's consumer cameras, the company said.
The new strategy will allow Ricoh Americas to focus on imaging solutions for its B-to-B markets including real estate, automotive, insurance, and security. In addition, ruggedized models including the Ricoh G700 and G700SE will be distributed directly and through a network of value-added resellers (VARs) to specialized markets, including military, law enforcement, energy, utilities and other applications.
"Pentax has a long and respected heritage in photography, as well as an established distribution channel," stated Yuki Uchida, Ricoh Americas strategic program support and new business development VP. "By integrating Ricoh-branded consumer cameras under the Pentax marketing umbrella, we are able to expand retail distribution of Ricoh cameras. In addition, this will benefit Ricoh Americas by allowing us to maintain, and build, our portfolio of business-to-business camera solutions for healthcare, Geographic Information Systems, law enforcement, and other business needs."
"We are excited about incorporating Ricoh cameras like the GXR and GRD4 into our current product offering," said Ned Bunnell, Pentax Ricoh Imaging Americas president. "The addition of these advanced enthusiast cameras will bolster our product line, extend the reach of our brand, and provide new options for our customers and retailers."