Golden, Colo. - Pentax Imaging announced Monday the start of a "Hope For Japan" initiative to benefit the American Red Cross Japan Earthquake and Pacific Tsunami relief efforts.
The company said it is now donating $25 on behalf of every digital or sport optics product purchased from the company's
The initiative is intended to provide help and hope to the disaster victims and families affected by the quake and tsunami that occurred in Japan on March 11.
"Our Japan-based parent company, Hoya Corp., pledged 100 million yen to relief efforts, and here in the United States, we want to make a meaningful donation on behalf of the U.S. digital imaging division of Pentax," said Ned Bunnell, Pentax Imaging's U.S. president. "We think some customers who were going to buy a camera will appreciate that proceeds from their purchase will aid Japan."
Consumer purchases from the web site until June 30 will receive recognition of the donation made on their behalf at checkout.
All shipments during the initiative will include a Hope For Japan wristband.
Donated funds will be sent directly to the American Red Cross Japan Earthquake and Pacific Tsunami relief fund.
For more information or to make a direct donation visit the