Framingham, Mass. - Consumers are spending more money per dollar on PC accessories than they are on PCs, according to a study from IDC.
IDC's "Beyond-the-Box" survey reports that U.S. consumers spent at least $1.05 on PC accessories and peripherals for every $1 spent on a PC in 2009, compared with $0.87 per dollar the previous year. IDC said it expects U.S. consumers to spend at least $28.6 billion in 2010 on products and services to enhance their PC performance and user experience.
"While security and anti-spam software remained the most popular products, consumers continued to focus their spending on PC performance enhancements, such as graphic cards and additional memory and storage, as well as expanding their own user experience with media creation products and software," IDC said.
Although brick-and-mortar sales dominate the PC and accessories market, users are increasingly gravitating toward what IDC called a "web-centric environment." Cloud-based activities are also on the rise, it said.
When asked by TWICE what effect the rise of iPads and other tablet computers would have on the PC accessories market, David Daoud, IDC research director, said, "If anything, the proliferation of devices such as iPads, netbooks, ultra-thin laptops, etc. will accelerate the use of accessories for a variety of reasons. The most obvious is the need to interconnect all these devices and synch them with an ever-growing ecosystem of peripherals, including, by the way, a growing base of Internet-ready television sets.
"Think of the plethora of digital cameras, camcorders, keyboards, photo printers, etc. There is also the need to carry and protect these devices. Finally, Remember when iPod came out, it created a brand-new industry around such things as carrying cases, headsets, iPod-specific radio devices, speakers, etc ... we are looking at bigger needs, and not less."