Binghamton, N.Y. - McIntosh will follow through on its current initiatives and directions following the departure of global sales and marketing VP Linda Passaro, who served 17 months in that position, McIntosh president Charlie Randall told TWICE.
McIntosh expects to fill the same position with someone who, like Passaro, has experience in marketing luxury brands, he said.
Under Passaro, McIntosh expanded its efforts to pursue luxury-market consumers via advertising, event marketing and distribution, and it began rolling out McIntosh-dedicated Experience Center rooms in dealer stores. Also under Passaro, McIntosh earlier this year eliminated 10 of 18 independent rep companies and expanded its in-house sales team in a sales and marketing approach typical of luxury brands outside the CE market. That initiative is supported by Randall.
The company will continue in a direction that introduces the brand to consumers unfamiliar with the brand or unfamiliar with quality audio systems, Randall added.
Passaro is the
a D&M Holdings company this year following the August 2010 hiring of Jim Caudill, a Stanley Black & Decker executive who came on board as CEO and is now also chairman.
its global operations to move marketing and product-development decisions closer to local markets, bring retailers more aggressively into the product-planning process, and stimulate technology collaboration among its consumer and professional audio brands and OEM speaker business. He also reorganized the company's eight business units into three divisions -- consumer, professional and OEM speakers, mainly automotive OEM speakers.
In his letter, Randall said Passaro made "several important contributions, including upgrading the sales and marketing team, improving our advertising quality, dealer and customer communications effectiveness, and reinforcing our brand positioning as the leading audio brand in the luxury lifestyle marketing space."