Partners Line Up To Support Roku Stick

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Saratoga, Calif. -


said Wednesday that eight consumer electronics companies have signed on to develop devices for its Roku Streaming Stick.

The eight companies said to be "working closely with Roku" include Element Electronics, GlobalVue International, Haier, Hitachi America, Best Buy's Insignia, Mitsubishi Electric (TVs), Onkyo and Integra, and Oppo and Tmax Digital (Apex Digital).

 The Roku Streaming Stick, which is due to launch shortly, is billed by Roku as "an easy and cost-effective" method for CE manufacturers to add the Roku streaming platform to a device featuring Mobile High-Definition Link (MHL)" connectivity.

New "Roku Ready" devices will carry the Roku logo on their packaging, indicating they will work with the Roku Streaming Stick. In addition, select devices will be bundled with the Roku Streaming Stick so consumers can immediately receive the full benefits of the Roku streaming platform, the company said.

The Roku Streaming Stick was unveiled in January as a tiny, wireless streaming player the size of a USB flash drive. It features built-in Wi-Fi, a processor, memory and software that is updated on a regular basis.

Once plugged into a MHL-enabled device, the Roku Streaming Stick will stream video and music and enable casual game play from the Roku platform's 500-plus entertainment channels.

When paired with a TV, the Roku Streaming Stick integrates the Roku functionality into the TV user interface, giving the customer the ability to use the TV remote to access streaming services.

MHL is a standard for linking handheld devices to a TV's HDMI input, providing power and other critical elements to the Roku Streaming Stick.

When it arrives at a price to be announced, the Roku Streaming Stick will be sold separately and bundled with select consumer electronics devices, Roku said.


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