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Paradigm Joins HES Warehouse Program

Anaheim, Calif. – Home Entertainment Source (HES), the A/V
specialty division of the BrandSource buying group, has added Paradigm’s
loudspeaker line to its in-house distribution program.

HES said its members now have the option of purchasing
direct from the factory or through the group’s Expert Warehouse II two-step
program, which offers special pricing and reduced freight costs and delivery

West Coast members in particular will experience a dramatic
improvement in delivery times, as shipments will originate from HES’s distribution
center in Santa Ana, Calif., rather than travel cross-continent from Paradigm’s
distribution facility in Buffalo, N.Y.

As with all Expert Warehouse shipments, members can mix and
match their Paradigm orders with other brands to meet freight requirements and
enjoy lower shipping costs, the group said.

Paradigm is the third premium audio line to join the Expert
Warehouse assortment in recent weeks, following the additions of Denon and

“We’re very proud to be the first to offer a national
fulfillment solution for Paradigm and we look forward to combining our
resources to help Paradigm better service our members,” said HES executive VP Jim

“We’ve established a strong video brand assortment for our
members and we’re building on that experience to offer an equally compelling
audio assortment, with additional announcements coming soon.”

HES said its Expert Warehouse II program is committed to
offering members greater access to a broader range of products including A/V
furniture, tablets, computers, printers, networking devices and other specialty

HES is a 100-percent member-owned merchandising group with
over 500 member dealers and integrators. The group provides specialized
pricing, merchandising allowances and rebate programs, while leveraging the
size and clout of its parent group BrandSource to provide a wide assortment of
general business services.