Paradigm Joins HES Warehouse Program


Anaheim, Calif. - Home Entertainment Source (HES), the A/V specialty division of the BrandSource buying group, has added Paradigm's loudspeaker line to its in-house distribution program.

HES said its members now have the option of purchasing direct from the factory or through the group's Expert Warehouse II two-step program, which offers special pricing and reduced freight costs and delivery times.

West Coast members in particular will experience a dramatic improvement in delivery times, as shipments will originate from HES's distribution center in Santa Ana, Calif., rather than travel cross-continent from Paradigm's distribution facility in Buffalo, N.Y.

As with all Expert Warehouse shipments, members can mix and match their Paradigm orders with other brands to meet freight requirements and enjoy lower shipping costs, the group said.

Paradigm is the third premium audio line to join the Expert Warehouse assortment in recent weeks, following the additions of Denon and Marantz.

"We're very proud to be the first to offer a national fulfillment solution for Paradigm and we look forward to combining our resources to help Paradigm better service our members," said HES executive VP Jim Ristow. 

"We've established a strong video brand assortment for our members and we're building on that experience to offer an equally compelling audio assortment, with additional announcements coming soon."

HES said its Expert Warehouse II program is committed to offering members greater access to a broader range of products including A/V furniture, tablets, computers, printers, networking devices and other specialty categories.  

HES is a 100-percent member-owned merchandising group with over 500 member dealers and integrators. The group provides specialized pricing, merchandising allowances and rebate programs, while leveraging the size and clout of its parent group BrandSource to provide a wide assortment of general business services.


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