Secaucus, N.J. –
took the wraps off of five Lumix
digital cameras, including models with SLR-like burst shooting capability.
The new Lumix
additions include the TS10, FX700, FZ40, FZ100 and LX5.
Panasonic said the
Lumix LX5 (shipping in August at a $500 suggested retail) is targeting the
“high level amateur” photographer. It offers a 3.8x F2.0 (24mm-90mm equivalent)
Leica Summicron lens, and a 10-megapixel 1/1.63-inch CCD sensor.
It will record HD
video in 720p AVCHD Lite format and will store high-resolution still images in
The camera also has
a 3-inch 460,000 pixel LCD monitor and will accept an optional add-on color
electronic viewfinder (DMW-LVF1, $199 suggested retail) that mounts on the camera’s
shoe to provide live-view framing.
The camera will be
available in a choice of black or pearl white.
The LX5 includes
an improved image sensor with expanded dynamic range that increases sensitivity
and saturation. A deepened photo diode is said to receive more light for better
low-light shooting performance, which is further improved through the Venus
Engine FHD processor that features enhanced noise-reduction capability for higher
speed shooting performance.
The ISO speed is
rated at up 3,200 at full resolution and up to 12,800 max at reduced resolution
a Sonic Speed autofocus system with a 0.3-second auto focusing time enabling up
to 3 picture per second burst-shooting speed at full resolution.
Image blurring is
reduced using a Power Optical Image Stabilization system.
(shipping in mid-August at $400) offers a 14-megapixel MOS sensor that will
record stills and FullHD 1080/60i video.
The FX700 is
capable of high-speed burst shooting at up to 10 fps burst shooting. The FX700
includes a redesigned Leica Summicron 5x/f2.2 optical zoom lens and a 3-inch touchpanel
LCD with 230,000 dots of resolution.
It has manual exposure
control, a RAW image capture option, and will ship in a choice of black or
New in the Lumix
FZ series is the DMC-FZ100 (shipping in mid-August at $500) and DMC-FZ40
(shipping in late August at $400); both offer a powerful 24x optical zoom and
creative manual operations to present greater creative control.
The FZ40 includes
a 14.1-megapixel CCD while the faster FZ100 adds a 14.1-megapixel MOS sensor.
Both have 25mm ultra-wide angle Leica DC Vario-Elmarit lenses and a new image-processing
system that achieves high picture quality for both still images and videos.
The FZ100 is
billed as a sports camera with high-speed shooting at up to 11fps using a mechanical
shutter or 60fps at reduced 2.5-megapixel resolution using an electronic
shutter. It records HD video in 1080i format while the FZ40 records in up to
720p format in AVCHD Lite mode.
dedicated button is added to the cameras for video shooting.
include Intelligent Resolution technology, which leads to optimum signal
processing, a Sonic Speed Auto Focus (AF) system and high-speed start-up.
The Lumix FZ40 has
upgraded intuitive manual and creative controls including the new jog dial
which helps to elevate the camera’s operability. The jog dial is a focus button
which allows users to change settings quickly, including shutter speed and
aperture, depending on the shooting conditions. A new My Color mode that
appears in Lumix G Micro System cameras is available in both still and movie
modes, and gives users suite of options, including new Pin Hole, Film Grain,
High Dynamic and High Dynamic B&W.
features include Intelligent Auto (iA) mode and dual Power OIS, and Mega OIS
systems to remove blurring from camera movement.
A 3-inch 230,000-dot
intelligent LCD monitor is added. Also included is a Wind Cut function that blocks
out noise from background wind when shooting video.
The TS series Lumix
DMC-TS10 (shipping in mid-September at $250) is designed for rugged performance
out or indoors. It features a flat, slim profile, a folded optics design, 4x
optical zoom lens, and the new 14.1-megapixel sensor with a Venus Engine IV
processor with advanced signal-processing technology.
The TS10 is
waterproof to 10 feet, shockproof to 5 feet, dustproof and cold-proof to 14
degrees F. It ships with a silicone
jacket for further protection.
include iA mode, Mega O.I.S., Intelligent ISO control, Face Detection, Intelligent
Scene Selector and six scene modes — Macro, Portrait, Scenery, Night Portrait,
Night Scenery and Sunset.
Also included is a
Quick AF system and 720p HD movie capture in Motion JPG format.
2.7-inch 230,000-dot intelligent LCD automatically detects light on the screen
and boosts the LCD backlighting by 40 percent when shooting outdoors in bright