Osaka, Japan – Panasonic and the
UNESCO World Heritage Centre today announced a strategic partnership agreement
to promote sustainable development through World Heritage conservation and
environmental education for the next generation.
Under the two-year agreement starting
this month, Panasonic will undertake communication and educational activities
that promote the conservation of World Heritage sites and raise awareness of
the 40th anniversary of the UNESCO World Heritage Convention in 2012.
The activities include Panasonic’s
sole sponsorship of “The World
Heritage Special,”
to be aired on the National Geographic Channel
in 183 countries and areas, as well as educational initiatives for the next
generation that involve the provision of Panasonic’s 3D-related audio/visual
equipment and technical support. Site visits and various contests for children
will also be held, sharing the importance of conservation with younger
generations through real-life experience, the firm said.
As part of its active contribution
to environmental conservation, Panasonic has collaborated with the World
Heritage Centre since 1995 to publish the World Heritage Calendar. The Centre
is the Secretariat of the World Heritage Convention, which leads the efforts to
preserve cultural and natural heritage sites of outstanding universal value for
future generations. The newly formed strategic partnership strengthens the
relationship built on this successful collaboration over the years, the company
said.
Panasonic aims to be the “No. 1
Green Innovation Company in the Electronics Industry” by 2018, its 100th anniversary.
By putting the environment at the core of every part of its business, Panasonic
said it is combining its environmental contributions with business growth.
More information is available at
Panasonic
special website —
http://panasonic.net/worldheritage
and its Facebook fan page —
www.facebook.com/worldheritage.with.panasonic
.
