Panasonic Taps ChannelIQ For Online MAP Watch

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Channel IQ

, an online pricing intelligence and channel management solutions developer, said Monday that Panasonic has signed on to  use its platform to manage adherence to the minimum advertised price (MAP) program in online sales.

Channel IQ said its services offer manufacturers the ability to automate labor intensive price monitoring and channel partner communication processes, in a quick and responsive way. 

 A MAP policy is part of an overall dealer policy covering the purchase and sales of a given product line where advertising restrictions are imposed to protect the integrity of a brand in the marketplace.

ChannelIQ said its systems eliminate the delay in gathering and delivering critical pricing data encountered when using internal or third-party monitoring sources. This will help


spot non-compliant discounting in advertisements, gray market sales and even counterfeiting, ChannelIQ said.


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