Panasonic Swings ‘Avatar' Promotion

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Secaucus, N.J. - In tandem with the launch of the 2D version of "Avatar" on DVD and Blu-ray Disc,


said it has reached an exclusive agreement with Twentieth Century Fox Home Entertainment offering a $25 rebate on the purchase of a Panasonic Blu-ray Disc player or home entertainment system and a copy of the blockbuster film on either disc format.

The mail-in promotion offers the rebate on the purchase of the following 2010 Panasonic models: DMP-BD45, DMP-BD65, DMP-BD85, DMP-B100, DMP-B500, SC-BT230, SC-BT330 and the SC-BT730.

Panasonic Hollywood Labs authored the "Avatar" Blu-ray and DVD releases, the company said.

Panasonic has previously partnered with the studio and Lightstorm Entertainment on the global promotion of "Avatar." As part of that relationship, Panasonic provided the production with its latest A/V technology products.

Panasonic also supported the big-screen release of the film by launching a global advertising campaign in December 2009 tied to a number of Panasonic A/V products, including Panasonic's FullHD 3D Home Theater Systems that debuted in March 2010.

"Panasonic is proud to be a partner with Twentieth Century Fox Home Entertainment and to have played a part in the big-screen launch of `Avatar' and its tremendous success worldwide through our technological and promotional contributions," said Bob Perry, Panasonic Consumer Electronics senior VP.

"We are equally proud to work with Fox on the next step in the `Avatar' legacy by helping to promote the launch of `Avatar' on Blu-ray and DVD. `Avatar' is perhaps the purest example of the tremendous benefits of Blu-ray Disc movies which allow consumers to enjoy stunning FullHD, true-to-life imagery as the movie creators intended it to look."

An official rebate form will be found inside "Avatar" Blu-ray or DVD discs.


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