Panasonic To Sponsor First 3D Olympics


Osaka, Japan -


joined the the International Olympic Committee (IOC) and Olympic Broadcasting Services (OBS) Wednesday in announcing plans to produce live television coverage of the London 2012 Olympic Games in 3D high-definition video.

Panasonic, which is the official Worldwide Olympic A/V equipment sponsorship partner for the Olympic Games, said the latest partnership will produce the first HD 3D live broadcast in Olympic history, and will be available to audiences around the world.

The planned 3D broadcasts will include such major events as the Opening and Closing Ceremonies, athletics, gymnastics, diving and swimming, and will be produced and delivered to participating rights-holding broadcasters around the world.

OBS will oversee production of more than 200 hours of 3D coverage during the London 2012 Olympic Games, using Panasonic's 3D production technologies including the AG-3DP1, a P2HD professional fully integrated twin-lens Full HD 3D camera recorder.

"The Olympic Games has always been a pioneer in the development of TV broadcasting technologies, and has been on the cusp of innovation since the first live over-the-air broadcast was introduced in London in 1948," said Takumi Kajisha, Panasonic managing executive officer. "There is no doubt that the Olympic Games will provide some of the best content for the 3D market in the future, and that 3DTV will drastically change the way we experience this great sporting event in our living rooms."


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