Eagan, Minn. – A
Panasonic training session has been added to the 2012 Capitol Learning
Institute (CLI) Expo, scheduled for April 29-30 in Bloomington, Minn.
Capitol, CE distributor for residential systems and light
commercial contractors, said the Panasonic training session is designed to help
installers and integrators maximize their sales and profits with its line.
“Panasonic is one of the most well recognized and respected
brands in consumer electronics, so their name alone helps sell the end user,”
noted Jeff Kussard, Capitol’s strategic development director. “At the CLI Expo, Panasonic is going to show how
attendees can leverage the power of that brand to make larger and more
“As part of our session, we will offer an overview of the
latest Panasonic products and the improvements we’ve made to our consumer
electronics line for the year,” said Peter Erdman, distributor and buying group sales VP, Panasonic.
“These highlights will include improvements in our Viera LCD, LED and plasma
lines, advances in our home theater and Blu-ray offerings, and how smartphones
and tablets are viable options to controlling an entire system hinging on
“But the key is how these products can be used to help installers and integrators sell
larger systems and offer more installation opportunities, which will be the
real focus of the session,” added Erdman.
The Panasonic training session — one of two being offered
by the manufacturer during the 2012 CLI Expo — will feature practical sales
and marketing tips applicable across the company’s entire CE line. Attendees
will learn how to leverage the latest consumer trends, maximize their accessory
and attachment sales, and which products offer them the best merchandising and
sales opportunities. Panasonic will also provide demonstrations that attendees
can use with their customers to get them excited about Panasonic and other
products they sell, it said.
In addition to Panasonic, the latest list of 2012 CLI Expo
participants include Toshiba, Actiontec, Atlas Sound, Coleman, D-Tools, DVDO,
EnGenius, Gefen, Harman Pro, iPort/Sound Advance, KEF, Lutron, Middle Atlantic,
Mitsubishi, Monster, NEC, Niles, Onkyo, Panamax, Peerless, Pinnacle, QSC,
Russound, Sanus, Sherwood, Shure, Universal Remote Control, Vutec, Wilson,
Xantech and ZeeVee.
The 2012 CLI Expo will be
held on April 29-30 at the
DoubleTree by Hilton in Bloomington, Minn., which is located 10 minutes from
the St. Paul/Minneapolis International Airport.