Panasonic Reveals 3D Production Equipment Deal With AEG Digital

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Las Vegas - New

Panasonic North America

chairman and CEO Joseph Taylor said Monday the company will help launch a steady stream of original 3D television production from AEG Digital Media's L.A. Live by providing 3D production equipment featuring Panasonic professional video cameras and 3D displays.

AEG will acquire and install the 3D HD equipment in their AEG Digital Media studios as well as in other venues throughout the L.A. Live sports, residential and entertainment district

, Panasonic said.

The 3D production platform will be managed by AEG Digital Media, which produces digital broadcasts and managed Webcasts.

As part of the deal, Panasonic will provide 3D professional video cameras, Viera 3D large-screen television sets, and production monitors and production training in a broad expansion of its role as AEG's

CE partner

, Panasonic said.

Panasonic's outfitting of

the AEG Digital Media facility will allow AEGDM to create, produce and distribute music performances as well as boxing, comedy and other original production in full 3D HD.

The fully integrated 3D studio will enable smaller, more intimate performance productions, and interviews with concert performers, and will also be available for co-productions with outside producers and content owners who require a fully supported 3D studio production environment.

The 3D television programs produced by AEG Digital Media from their L.A. Live studios will be licensed to, among others, DirecTV's N3D channel, powered by Panasonic, which is launching in June. N3D will offer a full lineup of movies, sports, music and documentary programs and is the first full-time linear channel broadcast entirely in 3D.


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