Secaucus, N.J. – Panasonic Tuesday kicked off a seven-week, major
market North American tour to showcase the 2012 lineup of home entertainment,
digital imaging, home appliance and personal care products, highlighted by its
smart Viera TVs.
The first leg of the
begins at The Grove in Los Angeles and The Prudential Center in Boston from
From there the tour moves to major North American markets,
including Atlanta, Chicago, Houston, Miami, Minneapolis, New York, San
Francisco, Seattle, Toronto, Vancouver and Washington through May 27.
The Raise the Bar Tour will give visitors an opportunity to
experience a range of 2012 products, such as the aforementioned smart Viera
plasma and LCD HDTVs, Blu-ray Disc players, Lumix cameras, HD camcorders,
microwave ovens and personal care products.
The display will also feature a 3D theater where visitors will be
able to experience stunning 3D content from the Beijing and Vancouver Olympic
Games as well as a sneak peek at the upcoming London Summer Olympic Games,
which will be broadcast for the first time in 3D via a partnership between
Panasonic and NBC Sports.
As a worldwide Olympic
sponsor, Panasonic will give visitors the chance to record video messages for
the Olympic athletes heading to London.
“For consumers, seeing is believing. We created the Raise the Bar Tour to give
consumers across North America a personal look at all of our exciting 2012
products in home entertainment, personal care and home appliances,” said Shiro
Kitajima, Panasonic North America consumer marketing president. “Our 2012
product lines have truly raised the bar to a new level for consumers. From our new smart Viera FullHD 3DTVs and 3D
Blu-ray Disc home-theater systems to our ever-expanding Viera Connect IPTV
features, Lumix digital cameras and camcorders, and our innovative personal
care and home appliances products, visitors to our tour will be able to
experience for themselves how amazing and easy-to-use they all are.”
Visitors at the Raise the Bar Tour will also have the chance to
win 2012 Panasonic products by tweeting product photos from the tour stops to
the Panasonic #Raisethebar hash tag.
In addition, visitors who
“check in” at tour locations via Foursquare and Facebook Places will also win
special commemorative prizes.
Also in conjunction with the tour, Panasonic will give away a
trip for two to the London Olympic Games this summer.