Secaucus, N.J. - Panasonic Tuesday kicked off a seven-week, major market North American tour to showcase the 2012 lineup of home entertainment, digital imaging, home appliance and personal care products, highlighted by its smart Viera TVs.
The first leg of the
begins at The Grove in Los Angeles and The Prudential Center in Boston from April 11-15.
From there the tour moves to major North American markets, including Atlanta, Chicago, Houston, Miami, Minneapolis, New York, San Francisco, Seattle, Toronto, Vancouver and Washington through May 27.
The Raise the Bar Tour will give visitors an opportunity to experience a range of 2012 products, such as the aforementioned smart Viera plasma and LCD HDTVs, Blu-ray Disc players, Lumix cameras, HD camcorders, microwave ovens and personal care products.
The display will also feature a 3D theater where visitors will be able to experience stunning 3D content from the Beijing and Vancouver Olympic Games as well as a sneak peek at the upcoming London Summer Olympic Games, which will be broadcast for the first time in 3D via a partnership between Panasonic and NBC Sports.
As a worldwide Olympic sponsor, Panasonic will give visitors the chance to record video messages for the Olympic athletes heading to London.
"For consumers, seeing is believing. We created the Raise the Bar Tour to give consumers across North America a personal look at all of our exciting 2012 products in home entertainment, personal care and home appliances," said Shiro Kitajima, Panasonic North America consumer marketing president. "Our 2012 product lines have truly raised the bar to a new level for consumers. From our new smart Viera FullHD 3DTVs and 3D Blu-ray Disc home-theater systems to our ever-expanding Viera Connect IPTV features, Lumix digital cameras and camcorders, and our innovative personal care and home appliances products, visitors to our tour will be able to experience for themselves how amazing and easy-to-use they all are."
Visitors at the Raise the Bar Tour will also have the chance to win 2012 Panasonic products by tweeting product photos from the tour stops to the Panasonic #Raisethebar hash tag.
In addition, visitors who "check in" at tour locations via Foursquare and Facebook Places will also win special commemorative prizes.
Also in conjunction with the tour, Panasonic will give away a trip for two to the London Olympic Games this summer.