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Panasonic Opens Concierge Team

Secaucus, N.J. — Panasonic has opened up its Plasma Concierge toll-free information service to all interested consumers this holiday season.

The program, which formerly had been restricted to Panasonic HD plasma owners, will for a limited time be accessible to any consumer who would like to learn about HDTV flat panels from a live expert.

Panasonic said its Concierge “experts” will answer basic and technical questions, in addition working with consumers who contact the service to help them select the best flat-screen option. Concierge experts will setup consumer profiles, taking into account factors including lifestyle, viewing habits and room design/dimensions to help select the best flat-panel option.

The Concierge program launched in June 2006 to provide all Panasonic plasma owners with a range of privileges including live access to trained plasma TV consultants, who can resolve issues and provide advice on set-up, operation, troubleshooting, integration of the plasma TV with other home entertainment components, and other support-related issues.

Panasonic said its decision to open up the Concierge team to the public was influenced by a recent Consumer Electronics Association/Yahoo survey showing the average consumer spends 15 hours researching and comparing products online when looking to purchase a digital television.

Panasonic is offering its team to simplify the decision making process, helping to influence shoppers to consider Panasonic plasma products.

The program will run through Dec. 31, 2006. Consumers can access the service by calling (888) 777-7134 Monday through Friday 9 a.m. to 9 p.m. ET, and Saturday and Sunday 10 a.m. to 7 p.m. ET.

Panasonic said consumers also can find tips and facts about flat panel television in its guide, What2Look4, at