New York - Panasonic kicked off its 15-city "Touch the Future Tour" today with events here at Penn Pavilion opposite Madison Square Garden, Los Angeles and Chicago.
As first reported by
, while its 3D lineup takes top billing, the Panasonic tour will give consumers across the U.S. an opportunity to see, hear and interact with its latest home entertainment products.
The tour, which will visit 15 cities across the U.S. over the next five weeks, kicks off less than a week after it unveiled its 3D TV line at
. And the tour is part of a $100 million promotional effort for the brand during 2010 and is part of a strategy to "reposition [Panasonic] as a marketing-driven company," Bob Perry, marketing senior VP, told TWICE in February.
The tour will appear in popular, high-traffic venues in Atlanta, Boston, Chicago, Dallas, Detroit, Houston, Los Angeles, Miami, Minneapolis, New York, Philadelphia, San Francisco, Seattle, Washington and in Scottsdale, Ariz. A complete listing of event locations and dates can be found at
Each city will feature a three-day event with a retailer at each venue as part of the presentation, at Penn Plaza today is
The tour has hands-on demonstrations of Panasonic's 2010 products and features, including FullHD 3D plasma home entertainment systems; flat-panel Viera plasma, LCD and LED HDTVs; Blu-ray Disc players; home-theater systems; and Lumix digital cameras and camcorders.
Perry noted, "Many people may have heard about these new advances, but we want to give consumers across the U.S. a chance to experience it all for themselves and see first-hand how it can enrich their lives."
On the 3D demonstrations, Perry added, "For many people, this will be the first opportunity for them to experience for themselves the immersive world of FullHD 3D. People who have already had the chance to see one of our demos have been amazed at the depth and sense of being there that FullHD 3D delivers. It is something they won't want to miss."
As part of the tour, Panasonic is holding the Touch the Future Tour Sweepstakes which will award one visitor (18 years of age or older as of March, 15, 2010) in each of the 15 cities on the tour a FullHD 3D home-theater system featuring a Panasonic FullHD 3D Viera plasma HDTV, Panasonic 3D Blu-ray Disc player and one pair of Panasonic Active Shutter eyewear.